Sebastian Schmieg

10 kg From the New Factory

Collaboration with Johannes P Osterhoff
2014
10 kg From the New Factory, Sebastian Schmieg + Johannes P Osterhoff

A box of destructed hard-drives we received from Google’s data center in Saint-Ghislain, Belgium.

The origin for our interest in these objects was Google’s own documentation Datacenter’s Inside Look – depictions of spacious, cool server farms in saturated Google colors.

A photograph of this series shows destructed hard drives, the data centers’ material basis. For us, they are the fundamental elements, facilitating services and interfaces which are used for our modern communication and the organization of knowledge.

In their disassembled and dysfunctional state, as an afterglow of the data center factory, they remain loaded with meaning and provide not only a glimpse behind the shiny interface layer of Google’s applications, but also point to the actual sites of digital life.

10 kg From the New Factory, Sebastian Schmieg + Johannes P Osterhoff

10 kg From the New Factory, Sebastian Schmieg + Johannes P Osterhoff

Photo: Ole Reißmann

10 kg From the New Factory, Sebastian Schmieg + Johannes P Osterhoff

10 kg From the New Factory, Sebastian Schmieg + Johannes P Osterhoff

10 kg From the New Factory, Sebastian Schmieg + Johannes P Osterhoff

Photo: Ole Reißmann

10 kg From the New Factory, Sebastian Schmieg + Johannes P Osterhoff

Photo: Ole Reißmann

 

 

At the Internet Black Market in Berlin, 2014 we tried to sell 10 fragments. When launched in 2004, Google’s share was priced at $85.

10 kg From the New Factory, Sebastian Schmieg + Johannes P Osterhoff

Photo: Olia Lialina

Google Stock Chart, 2014, February 5

 

 

Video stills from Google’s “Google data center security” video on YouTube:

Video Still: Google Data Center Security — Hard drive destruction

Video Still: Google Data Center Security — Hard drive destruction

Video Still: Google Data Center Security — Hard drive destruction

 

 

Google’s data center in Saint-Ghislain, Belgium as seen on Google Maps. The data center is operating under the name of Crystal Computing:

Crystal Computing

Selected Works

10 kg From the New Factory
2014

Networked Optimization
2013

Search by Image
2011—ongoing

56 Broken Kindle Screens
2012

Other People Also Bought
2013

All jQuery Effects
2012

24 (There is no out of office ☼ only out of work)
2014

Books and Blankets 1
2013

local mbit/s
2013

Monumental Cases
2013

Free Monuments
2011—ongoing

81 Points of View
2011

Last Midi Background
2009

Sebastian Schmieg